Part II: Hospitality Spoken Here
Enhance Your Impact and Satisfaction at Work—Learn to Host Customers, Instead of Merely Waiting on Them
The second part of the book, sub-titled Hospitality Spoken Here, explains the art and skills of "customer craft". It explains how to effectively engage with customers in varying circumstances.
Interested in transforming yourself from just another junior employee to one who is appreciated by both your customers and supervisors alike? Would you also like to make your job more personally fulfilling?
Part II explains how to helpfully inform tough-to-please customers who say they are "just browsing". It also covers ways for working with customers demonstrating differing personality types.
Separately, it explores the selection and use of packaging materials, to ensure that customers arrive home with their merchandise in undamaged, brand-new condition.
Finally, Part II describes how to build a business atmosphere conducive to customer success, describing advantageous ways for displaying merchandise as well as how best to curate a business's sights, sounds and even aromas.